News
VACANCY | Marketing Executive
Bedford Blues are looking to appoint a Marketing Executive to produce, drive and execute the club’s marketing plans, further engage with the wider Blues Family and help increase revenue across all areas.
The role will be focussed heavily on data utilisation, collating and evaluating customer and supporter research and to suggest and implement alterations to marketing and ticketing plans.
This is an exciting opportunity for an energetic and enthusiastic person to support the growth of the Blues Family. They will be a part of a small, but ambitious team based at Goldington Road.
Job Title: Marketing Executive
Application End Date: Friday 24th February
Reports to: Commercial Manager
The Person
It is important to us at Bedford Blues that we bring the right people into our environment. The successful candidate must be able to demonstrate an ability to actively and consistently exhibit the Club’s new values; Passion, Adaptability, Unity, Sustainability and Enjoyment.
Working within a fast-paced and agile business, the post holder will need to think on their feet, effectively prioritise their workload, and attack challenges head on. Applicants should have a strong work-ethic and can-do attitude.
As well as working independently on projects, they will work closely with several members of the team to ensure goal setting, delivery of targets and wider publicity of Blues’ reach and exposure as the town’s premier sporting club and events centre in the middle of Bedford.
Whilst this is a junior role, we welcome candidates with previous experience, relevant qualifications and recent graduates.
Key Roles & Responsibilities
- Ensure that all marketing objectives and plans are met daily, while championing Bedford Blues’ core brand values.
- Collate existing consumer data from Bedford Blues databases and take responsibility for the continued management of this data.
- Proactively conduct research to understand insights of attendees, supporters and customers to create successful marketing campaigns.
- Make better use of the club’s ticketing platform, help manage this function when required.
- Work with the club’s Media Manager in developing brand activations, seeking to optimise the representation of the club’s brand, digital engagement, and ultimately, growing audience across all facets of the club.
- Support the club’s wider marketing strategy effectively to grow our membership, ticketing and revenue base, across conferences and events, functions and rugby.
- Monitor audience acquisition and retention, including email and SMS marketing.
- Form part of the team for home matches to ensure Bedford Blues continues to deliver Best in Class match day experiences.
- To assist in all social media channels and activation.
- To lead a sales and marketing strategy for The Burrow at the Blues events venue.
- To support the growth of Blues Foundation via marketing initiatives.
Personal Qualities
- Excellent communication and organisation skills.
- Ability to project manage and work in a team.
- Inventive, imaginative, with an eye for detail.
- Flexibility in terms of working hours and requirements.
- Ability to manage conflicting and changing priorities.
- Willing to learn and committed to achieving high standards within their work.
Applications and How to Apply
Please submit a Cover Letter and your CV outlining your suitability for the position of Marketing Executive to apply@bedfordrugby.co.uk by Friday 24th February. Please put ‘Marketing Executive’ as the subject of the email.
