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VACANCY | Commercial & Marketing Executive

Posted: 5th January 2024
 

Bedford Blues are looking to appoint a Commercial & Marketing Executive to assist in the delivery of the club’s marketing plans and support increased revenues across all areas.

The successful candidate will be involved in a number of club operations including data utilisation, assisting in the collation and evaluation of customer and supporter research, designing marketing collateral, working across all commercial and sales functions, as well as the delivery of sponsorship, hospitality and events.

This is an exciting opportunity for an energetic and enthusiastic person to support the growth of the Blues Family. They will be a part of a small, but ambitious team based at Goldington Road.

Job Title: Commercial & Marketing Executive
Application End Date: Monday 22nd January
Reports to: Commercial Manager

The Person

It is important to us at Bedford Blues that we bring the right people into our environment. The successful candidate must be able to demonstrate an ability to actively and consistently exhibit the Club’s values; Passion, Adaptability, Unity, Sustainability and Enjoyment.  

Working within a fast-paced and agile business, the post holder will need to think on their feet, effectively prioritise their workload, and attack challenges head on. Applicants should have a strong work-ethic and can-do attitude.

As well as working independently on projects, they will work closely with several members of the team to ensure delivery of targets across both marketing and commercial areas.  

Whilst this is a junior role, we welcome candidates with previous experience, relevant qualifications and recent graduates.

Key Roles & Responsibilities

  • Assist the Commercial Manager in generating sponsorship and hospitality sales leads as well as managing and activating accounts appropriately.
  • Ensure that all marketing objectives and plans are met daily, while championing Bedford Blues’ core brand values.
  • Collate existing consumer data and take responsibility for the continued management of this data.
  • Assist the Supporter Relations Officer in conducting research to understand insights of attendees, supporters and customers to create successful marketing campaigns.
  • Make better use of the club’s ticketing platform, help manage this function when required.
  • Work with the club’s Media Manager in developing brand activations, seeking to optimise the representation of the club’s brand, digital engagement, and ultimately, growing audience across all facets of the club.
  • Support the club’s wider marketing strategy effectively to grow our membership, ticketing and revenue base, across conferences and events, functions and rugby.
  • Monitor audience acquisition and retention, including email and SMS marketing.
  • Form part of the team for home matches to ensure Bedford Blues continues to deliver best in class match day experiences.
  • To assist in all social media channels and activation.
  • To support the growth of Blues Foundation via marketing initiatives.

Personal Qualities

  • Excellent communication and organisation skills.
  • Ability to project manage and work in a team.
  • Inventive, imaginative, with an eye for detail.
  • Flexibility in terms of working hours and requirements.
  • Ability to manage conflicting and changing priorities.
  • Willing to learn and committed to achieving high standards within their work.

Applications and How to Apply

Please submit a Cover Letter and your CV outlining your suitability for the position of Commercial & Marketing Executive to apply@bedfordrugby.co.uk by Monday 22nd January. Please use ‘Commercial & Marketing Executive’ as the subject of the email.​​


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