Bedford Blues partner with Crowd Angel

Posted: 18th March 2024
 

Bedford Blues are pleased to announce a partnership with Crowd Angel ahead of the new legislative passing of ‘Martyn’s Law’ in the coming months.

In this first-of-its-kind deployment, Blues will be able to send tailored messages to supporters in different sections of the ground on any given matchday, thanks to geofencing technology.

As well as enhancing the matchday experience, this relationship will help further ensure increased safety provisions around Goldington Road, starting in the 2024/25 Championship campaign.

Blues’ Operations Manager, Dawn Brittain said: “We’re very pleased to partner with Crowd Angel as we move towards new legislation around keeping crowds safe. With their situational messaging technology, we can also enhance our fan communication and enjoyment every time they come to watch the team.”

Martyn’s Law – officially known as the Terrorism Protection of Premises Bill – expected to come into force this summer, will apply to all venues with a capacity greater than 800.

Crowd Angel leverages geofencing technology to allow venues to digitally map visitor movements and send tailored, location-aware SMS messages and alerts to ensure everyone’s ongoing safety.

The platform can be used by organisers to monitor overcrowding, helping reassign stewards and staff members to busy areas, re-route visitors, open new entrances and exits, and more. It also allows venues to log and report their response to unfolding incidents.

Crowd Angel’s Chief Executive Officer, Paul Tindley commented: “Bedford Blues are the perfect launch partner for us as they are community-driven, put their fans' safety first and are always looking to improve the fan experience for anyone who attends their home games at Goldington Road.

“We are extremely proud of the opportunity to support the club in making its games and venues secure and compliant with the upcoming Martyn’s Law.”

For more information on Crowd Angel, please click here.