News
Her Game Too Partnership Agreement
Bedford Blues and Bedford Blues Women are pleased to celebrate International Women’s Day by announcing a new and exciting partnership agreement with Her Game Too, an organisation dedicated towards making sport something that everyone can enjoy, regardless of gender.
First launched in May 2021, the fan-led, voluntary organisation initially focused on football, before recently turning attention towards rugby and cricket.
Bedford Blues become the second elite rugby club to partner with Her Game Too, after Bristol Bears.
As part of today’s announcement, Blues Women are proud to announce their End of Season Title Party fixture v Stockwood Park Ladies on Saturday 16th March will be the first Her Game Too Affiliated Fixture to take place at Goldington Road. Buy tickets for the game here.
Bedford Blues Media Manager, Ryan Robinson said: “We are delighted to be teaming up with Her Game Too moving forwards, both directly for the benefit of women and girls playing rugby under the Blues umbrella, but also making games more accessible to everyone at Goldington Road.
“#HerGameToo has an established following in other sports such as football and as one of the first rugby clubs to support the campaign, we hope to raise awareness. Rugby should be safe and enjoyable for all, hopefully the Blues Family already instils this.”
Her Game Too was founded by 12 passionate female football fans with a special launch video on social media. Since then, the campaign has only continued to grow in momentum.
They are helping to build a more welcoming environment for young girls and females at stadiums, championing women who play sport, work in sport and support sport, to ensure women are respected equally and can feel safe doing something they love.
With the support of both the Bedford Blues senior sides; the non-profit organisation is aiming to create further awareness, carry out research, educate the next generation, offer support for reporting systems in place at clubs, develop a strong sense of community and create strong relationships with other relevant partners, among much more.
Bedford Blues Women’s captain, Lucy Middleton added: “We endeavour to be role models for the younger generation as well as trying to encourage more women to try the sport for the first time.
“The fact our final game will now be an affiliated fixture alongside Her Game Too is really exciting. We’re looking forward to seeing where this partnership takes us as a team as we prepare for life in NC1 next season.”
Key Objectives & Aims for Her Game Too:
- Increase awareness of female rugby.
- Increase attendances at female matches.
- Increase participation numbers of women & girls playing rugby.
- Support the next generation of girls getting into rugby.
- Make rugby a mainstream activity for women & girls.
- Increase female attendance at any and all sports fixtures.
If you would like more information around the organisation, please visit: www.hergametoo.co.uk.
