News
Bedford Battery increase sponsorship support
Bedford Blues are pleased to announce an increased partnership agreement with Bedford Battery that sees them become a Club Level sponsor ahead of the 2024/25 Championship campaign.
Most notably, the local business are another to retain logo positioning on all matchday playing jersey’s across the various segments of our extended Blues Family, directly underneath the collar on every designs.
Last year, Bedford Battery were integral in supporting the installation of our new and improved PA system, which increased our matchday operation tenfold.
An upgraded sponsorship portfolio sees them also become our official ticketing sponsor among other assets including player and match sponsorships. They remain our officials sponsors of the club’s Kit Van.
In addition, this partnership also includes a relationship with No.7 Coffee House, located opposite their Bedford headquarters, which supports our retail operations with merchandise available in store as well as setting up a mobile unit on Blues matchdays in our Mini Fan Village.
Bedford Blues Chief Operating Officer, Gareth Alred said: “We are really pleased to continue and build further on this fantastic relationship with Simon and Bedford Battery.
“They first became sponsors over five years ago, and have demonstrated their commitment to the club through challenging times. I’d like to personally thank them for going above and beyond, not just in sponsorship, but helping improve such areas as our matchday experience and retail opportunities.”
A fourth-generation family business established in 1929, Bedford Battery have been the region’s premier automotive specialist for almost a century.
With a main base on Wellington Street in the town, Bedford Battery also have branches across the nearby counties with continued growth and stability of the business.
Bedford Battery Managing Director, Simon Ayres commented: “Supporting Bedford Blues is about more than just sponsorship for us at Bedford Battery. It’s about backing a club that is a vital part of the Bedford community.
“We recognise the difficulties rugby faces, especially in the Championship, and it is hugely important to us that a club with such a fantastic heritage continues in Bedford. We are proud to remain a supporter for the 24/25 season.”
To find out more about Bedford Battery, please click here.
