News
Naming Rights Sponsorship | Bedford Blues Stand
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A very special commercial opportunity is now available at Goldington Road as we look for a new Principal Stand Partner.
This is a rare chance to align your business with one of the most recognisable and well-attended sporting venues in the region, placing your brand at the heart of the matchday experience for thousands of supporters across a minimum three-year term.
The Opportunity Includes:
- The South Stand to be officially named The [Your Company Name] Stand
- Company branding across the back of the stand which faces Goldington Road (entire length)
- Company branding along the back wall of the stand which faces the pitch (entire length)
- Stand name referenced across all relevant materials including:
- Season Tickets
- Site Maps
- Ticketing Platforms
- Promotional materials
- Matchday communications
With over 100,000 visitors attending Goldington Road every year, a huge presence on one of Bedford’s busiest roads with huge footfall and traffic volume, plus significant digital reach and media exposure — this partnership provides consistent, high-impact visibility in a premium position.
We’ll even give you a complimentary Season Ticket in the middle of your stand! For further information, please contact ben@bedfordrugby.co.uk.

