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Naming Rights Sponsorship | Bedford Blues Stand

Posted: 9th March 2026
 

A very special commercial opportunity is now available at Goldington Road as we look for a new Principal Stand Partner.

This is a rare chance to align your business with one of the most recognisable and well-attended sporting venues in the region, placing your brand at the heart of the matchday experience for thousands of supporters across a minimum three-year term.

The Opportunity Includes:

  • The South Stand to be officially named The [Your Company Name] Stand
  • Company branding across the back of the stand which faces Goldington Road (entire length)
  • Company branding along the back wall of the stand which faces the pitch (entire length)
  • Stand name referenced across all relevant materials including:
    • Season Tickets
    • Site Maps
    • Ticketing Platforms
    • Promotional materials
    • Matchday communications

With over 100,000 visitors attending Goldington Road every year, a huge presence on one of Bedford’s busiest roads with huge footfall and traffic volume, plus significant digital reach and media exposure — this partnership provides consistent, high-impact visibility in a premium position.

We’ll even give you a complimentary Season Ticket in the middle of your stand! For further information, please contact ben@bedfordrugby.co.uk.


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